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Sin Soon Hock
Sin Soon Hock Sdn Bhd

Our History: Voyage of a lifetime begins with a dream

Way back in 1970, one man’s vision and a couple of tugboats started it all.

Koay Boon Hean, a charismatic visionary founded Syarikat Soon Hock Trading with a strong determination to see his dream of one day ‘riding the waves’ of the marine service industry come true. True to form, rapid growth followed and by the 1980’s, the business had expanded to cover the East Malaysian market and ripples were felt in neighbouring Indonesia and Thailand.

With these expansions in place, the business was on a roll. As its operations prospered and progressed, new opportunities emerged enabling the navigators to take to the high seas and establish a global reach internationally.

Lifetime begins with a dream

The incorporation of Sin Soon Hock Sdn Bhd (198240-P)  sealed its record on enviable achievement and paved the way to chart new courses. As the flagship, SSH will continue to fortify its capability and capacity, productivity and business strategies to compete effectively in the energy and bunkering supply industry. It will lead by offering new possibilities for improved logistics solutions, to develop new areas of competence and services thus opening new channels to the benefit of existing and future clients.

Our Values : Setting clear directions with keen foresight

Our Mission
To provide total bunkering solutions in a socially and environmentally responsible manner, supply products and services to meet the needs of our clients and contribute to the develop-ment of the communities in which we operate.

Our Vision
To solidify our leadership position and expand our international presence by creating synergistic global partnerships with a spirit of competitiveness and a commitment to innovation.

Ethical and Professional

Our Commitment

  • Conduct our business in an ethical and professional manner
  • Empower our people to be committed and proactive
  • Embed a culture of excellence built on integrity and dignity
  • Prioritize safety and quality in our operations
  • Preserve, protect and sustain the environment
  • Aim for superior performance every time
  • Innovate and develop our competitive advantages
  • Think big to go global
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